Seeta has spent the last ten years advising and consulting on all aspects of membership acquisition for established Members’ Clubs in London and her clientele includes UHNWIs, entrepreneurs, business owners, collectors and luxury brands.
In 2001 she set-up and managed the membership and marketing department at Adam Street Private Members’ Club; London’s first revolutionary co-working club targeted at Entrepreneurs and Business Owners within the Media and Arts industries. Here she introduced game-changing initiatives to communicate with members and became one of the first clubs to introduce Wi-Fi, a b2b matchmaking service, new-school concierge and an engaging members’ events programme which included high-profile keynote speakers, business seminars, open angel investor days, comedy and quiz nights hosted by well-known personalities as well as Club Nights on Fridays with guest DJs and a dance floor as part of the membership experience. This innovation saw other clubs in London quickly follow suit.
She also ran London’s first super Members’ Club for UHNWIs. This was an “über luxury” club that was so discreet, only members knew its name and whereabouts.
Seeta was the first member of the team to join Qandor when the club launched in 2017.